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Every day direct mail1/6/2024 Their primary difference is in their ability to target recipients. What is Every Door Direct Mail service It lets businesses reach every address near their location without the need to rent a mailing list or print names and. However, the address must be in the top half of the piece (see DMM 302.2.0).įor more information, go to or refer to DMM 301.1, Commercial Flats: Physical Standards for Flats, and DMM 601.1, Mailability: General Standards. Traditional direct mail and Every Door Direct Mail (EDDM) are both direct mail strategies. It enjoys higher response rates than email or social media so you get more customers. N Orientation of the address does not matter, i.e., whether the address is applied parallel to the long or short side of the piece. Direct mail is an effective marketing tool. N Not more than15 inches long, 12 inches high, or 3/4 inch thick (see DMM 301.1.1). With EDDM, mailers can target specific neighborhoods or zip codes with their marketing materials and reach people interested in what they have to offer. (Note: If an 8 1/2 x 11 piece is folded in half, the final dimensions would not be a flat-sized piece.) ![]() N O ne of the following: more than 11.5 inches long, more than 6 1/8 inches high, or more than 1/4 inch thick (see DMM 301.1.1). Who is EDDM for EDDM is available to all companies and organizations who want to distribute promotions to the households and businesses in each entire carrier. N Rectangular with four square corners or finished corners that do not exceed a radius of 1/8 inch (see Domestic Mail Manual (DMM ®) 301.1.1). The following criteria can be used to determine eligibility of flat-sized mailpieces: When deciding whether flats conform to mailing standards, keep in mind that the length of a flat-size mailpiece is its longest dimension and the height is the dimension perpendicular to its length. Need to create personalized messaging that will reach your target demographic Print EDDM-compliant postcards that fulfill the USPS requirements. ![]() Standard Mail ® flats are the only type of mailpiece that can be used with Every Door Direct Mail™ (EDDM) Retail, and also are one of the more popular mailpieces used with EDDM entered through Business Mail Entry Units (BMEUs). Every Door Direct Mail, EDDM, Every Door Direct Mail - Retail, EDDM PLUS and USPS are trademarks of United States Postal Service. Every Door Direct Mail and EDDM Retail - Dimensions and Physical Standards for Standard Flat Mailpieces
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